Unit 2: e-Business Trends

• Identify major trends in e-Business.
• Identify the benefits of speed of service.
• Identify ways in which e-Business empowers the customer.
• Identify ways in which integrated solutions benefit the customer.
• Identify the features of customization and integration.
• Identify ways of improving customer service.
• Identify ways of improving e-Business fulfillment.
• Identify the advantages of business process outsourcing (BPO).
• Identify the benefits of process visibility.
• Identify incentives used to retain employees.
• Identify the issues involved in integrating enterprise applications.
• Identify the benefits of multimedia integration.
• Identify the benefits of multi channel integration.
• Identify the functions of middleware in enabling integration in e-Business.

Unit 3: Evaluating an e-Business Strategy

• Identify issues to consider when creating innovative e-Business designs.
• Identify issues to consider before creating an e-Business design.
• Identify strategies that can be employed to promote service excellence.
• Identify the benefits to AB Corp. Bank of implementing customer relationship management (CRM).
• Identify strategies that can be employed to promote operational excellence.
• Identify ways in which its customer-based extranet has benefited IBG Inc.
• Identify strategies that can be employed to promote innovation excellence.
• Identify ways in which innovation has benefited One Stop IT Shop.
• Identify the guidelines for designing an effective e-Business.

Unit 4: e-Business Design

• Identify methods that can be used when planning for e-Business.
• Identify essential team members for an effective e-Business design team.
• Identify the guidelines for formulating an e-Business strategy.
• Identify the guidelines for knowledge building.
• Identify the benefits of understanding your customer.
• Identify techniques for retaining customers.
• Identify the main reasons for tracking e-Business trends.
• Identify the benefits of improving supply chain management.
• Select ways of identifying your competitors.
• Identify the features of the areas that should be assessed when evaluating e-Business capabilities.
• Identify the factors that effect the selection of an e-Business design.
• Identify dimensions of differentiation.
• Identify issues that Penny Investments has to consider when implementing an e-Business design strategy.

Unit 5- Building an e-Commerce Business Case

• Build Online Revenues.
• About B2B Consumer Transactions.
• About Sales and Services.
• About Online Customer Relationships.
• About the Virtual Value Chain.

Unit 6: Building Online Revenues

• Identify the features of online business environments.
• Identify the guidelines for an online business plan.
• Identify the guidelines for building a B2B transaction environment.
• Identify the guidelines for building a B2B transaction model.
• Identify the corporate benefits of online revenue-reporting systems.
• Identify the components of an online marketing mix.
• Identify the guidelines for building a B2C transaction environment.
• Identify the guidelines for building a B2C transaction model.
• Identify the role of product configuration.
• Identify the guidelines for designing an online catalog.
• Identify the features of an online sales campaign.

Unit 7: Sales and Services

• Identify the features of the virtual direct sales model.
• Identify the role of intermediaries.
• Identify online distribution methods.
• Identify the features and benefits of online account management.
• Identify the features of an online customer services framework.
• Identify the features of an online technical support framework.

Unit 8: Online Customer Relationships

• Identify the elements required to build an online customer base.
• Identify the role of database technologies in building online customer relationships.
• Identify online relationship marketing techniques.
• Identify online customer profiling tools.
• Identify the features of an online customer program.
• Identify factors to consider when building a brand.
• Identify the role of online brand equity.
• Identify ways of maximizing online brand identity.
• Identify the role of search engines in building brands.

Unit 9: The Virtual Value Chain

• Identify ways in which e-commerce can impact primary activities.
• Identify ways in which e-commerce can impact secondary activities.
• Define the concept of the law of digital assets.
• Identify an approach for incorporating the virtual value chain model into a business plan.
• Identify processes that facilitate business transition to e-commerce.
• Identify new product and service opportunities.
• Identify the key criteria for winning online market share.
• Identify the role of e-commerce in winning global competitive advantage.
• Identify the role of e-commerce localization strategy.
• Identify opportunities to expand e-commerce-based product development activities.

Unit 10: Project Work on Real Time Environment.